Design & craft3 min read
Designing Billion: From an Idea to a Social Media Product
A look behind the brand, product design, and development of Billion, and how By Bleona shaped one consistent social media management experience.
From Billion, with a little perspective
The Social Edit
Ideas for the work behind the feed
Social strategy, thoughtful AI and design habits worth keeping. Start with a guide. Leave with something to try.
Find your next readA good place to start · 3 min read
Designing Billion: From an Idea to a Social Media Product
A look behind the brand, product design, and development of Billion, and how By Bleona shaped one consistent social media management experience.
Read the articleKeep something useful
On the desk
22 articles
Social strategy4 min read
How to build a monthly social media plan without filling every day
Plan a month of social content around real business priorities, available material and review capacity, with a practical ten-post example for small teams.
Social strategy4 min read
A social media client onboarding checklist that prevents the first-week scramble
Gather the business facts, brand assets, account access and review decisions your agency needs before writing a new client’s first social media posts.
Social strategy4 min read
How to audit social content and decide what deserves another outing
Run a practical social content audit that separates useful ideas from tired formats, then decide what to keep, improve or retire before planning more.
AI & search4 min read
Your next website article might already be in your comments
Turn recurring social media questions into useful website articles, with a clear answer, original evidence and a sensible next step for the reader.
Social strategy4 min read
Batch social content without turning the day into a production line
Run a focused social content session with ready assets, a short brief and separate writing and review passes, so a small team can finish useful drafts.
Design & craft4 min read
Write a social media image brief a designer can work from
Give a photographer or designer a clear social media brief with the message, real product details, crop requirements, permissions and an achievable shot list.
Billion at work4 min read
A social media week you can actually finish
Build a manageable weekly social media plan in Billion, with a clear brief, useful drafts, time for review and room for the work that happens between posts.
Billion at work4 min read
Give AI a better brief, keep your own voice
Use Billion’s AI caption tools with a precise brand brief, real examples and an editing routine that keeps your social posts useful, accurate and recognisable.
Billion at work4 min read
One good idea, written properly for each platform
Turn one content idea into platform captions in Billion, keeping the facts consistent while adjusting the opening, detail and next step for each reader.
Billion at work4 min read
A content approval process people will actually use
Set up a clear content review routine in Billion with brand access, useful feedback and approval tied to the exact caption and media your team has checked.
Billion at work4 min read
Make your media library useful before it gets bigger
Organise photos and videos in Billion with useful names, image details and a deliberate selection process, so your next post starts with the right original.
AI & search4 min read
AI search visibility starts with a useful answer
Make your brand easier to understand in search with clear answers, original evidence and practical pages that help people make a real decision.
AI & search4 min read
Write captions people can find, then want to read
Use customer language, specific openings and clear context to write social captions that support discovery without turning every post into a keyword list.
AI & search4 min read
The editing pass that makes an AI draft worth keeping
Turn an AI draft into useful brand content with a practical review of claims, voice, examples and permissions before anything reaches your audience.
Design & craft4 min read
Build a Canva template system your team will actually use
Create a small Canva social template system with useful layouts, clear boundaries and reliable handoffs, so consistent content still feels considered.
Design & craft4 min read
A calmer Figma workflow for recurring social content
Organize social designs in Figma with a small component library, resilient text layouts and clear review files that make campaign handoffs easier.
Design & craft4 min read
Edit social photographs without polishing away the character
Use a practical Photoshop workflow to improve light, crop and color while keeping original photographs intact and the finished image believable.
Design & craft4 min read
Give every carousel card a reason to come next
Plan a social carousel with a clear promise, useful progression and a satisfying ending, then design cards that remain readable on a real phone.
Social strategy4 min read
Make social content easier to see, hear and understand
Improve social accessibility with useful image descriptions, checked captions, readable design and clear language throughout your content workflow.
Social strategy4 min read
Turn one useful idea into five genuinely different posts
Build five useful social posts from one strong idea by changing the question, example and format while keeping the facts and brand perspective consistent.
Social strategy4 min read
Measure social content without mistaking activity for progress
Choose social media metrics that match the job of each post, read them in context and turn your reporting into a useful decision for the next campaign.